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adtech

7 Mart 2009 Cumartesi

Mercator Advisory Group's

Mercator Advisory Group’s relentless focus on gathering information in the consumer payments space serves as the basis for our Consulting Services practice.

Leveraging the information already gathered and our network of industry contacts, we provide consulting services for both members and non-members in the following areas:


Market Assessment and Review
Competitive Positioning / SWOT Analysis
Vendor Selection
Independent Survey Work
Sales Force Education/Road Show Presentations

Here are several representative engagements:


Major US Issuer — Project involving the comparison of loyalty schemes in play and the relative lift these programs could provide. Involved a comparison of a set list of vendors through anonymous survey work and interviewing representative clients of each. Enabled anonymous inquiries and fact finding for the client.
Global Consultancy — Project involving the analysis credit scoring models and their potential fit for a target institution. Particular emphasis placed on the timing and cumulative effects of implementation.
Software/Hardware Vendor — Project involving the estimation of a target market size and share for validation of a new project under pilot status. This estimation effort included an overall size estimate and a sensitivity analysis concerning timing.

Member projects have priority, but we are happy to provide assistance for both members and non-members.

Please contact us at info@mercatoradvisorygroup.com so that we can set up a time to discuss your project in greater depth and determine appropriate next steps.

If this is an RFP process, or if you have a description of the work to be completed, please include this (along with any NDA requirements) in your message. We will contact you shortly to arrange a mutually convenient time to discuss it in further detail.

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